Your information to a greater future
Former ZDNet and CNET editor Dan Farber recollects how the 2 websites began as fierce rivals, however finally got here collectively to pioneer the golden age of tech journalism.
This story is a part of , celebrating 1 / 4 century of business tech and our function in telling you its story.
Editor’s notice: As a part of CNET’s twenty fifth birthday, we’re publishing a collection of visitor columns by former CNET leaders, editors and reporters. You may discover Dan’s bio under.
In 1995, I used to be working in Boston because the editor-in-chief of PCWeek, the main laptop business information weekly. It was a part of the Ziff-Davis secure of know-how publications and fledgling web sites.
In the summertime, Ziff-Davis made the choice to deliver all of the websites underneath a single umbrella referred to as ZDNet. I signed on because the editor-in-chief and cat herder, charged with bringing all of the content material from throughout the publications into a brand new type of tech data useful resource purpose-built for the web. The thought was to deliver the ink printed on pages right into a digital world that was unbounded for content material.
Across the identical time, CNET was beginning up in San Francisco, an upstart TV-internet hybrid taking over institution media on the intersection of know-how and tradition.
Over the subsequent 5 years, ZDNet and CNET turned archrivals, competing for eyeballs, making one another higher and rising at a quick tempo as know-how burrowed deeper into our lives. In July 2000, because the dot-com bubble was bursting, the 2 rivals determined they have been higher off combining forces than preventing to the dying in a traumatized, shrinking marketplace for promoting. CNET acquired ZDNet for $1.6 billion in inventory, and for the subsequent 14 years I had most of the finest years of my profession in journalism.
Former CNET editor Dan Farber
Working as two distinct manufacturers, CNET and ZDNet collectively had a broad portfolio of tech-oriented websites addressing completely different audiences, from IT executives and avid gamers to tech information devotees and product fanatics. The powerhouse of proficient journalists, product consultants, video producers and builders pushed the artistic boundaries of the brand new technology-driven century throughout print, on-line and broadcast — and in addition impressed a flock of competing publications and a brand new technology of tech journalists.
We broke dozens of massive information tales, chronicled the increase and bust cycles, the rise of the cloud, the colonization of the web and the beginning of a tech universe now dominated by the likes of Amazon, Apple, Google, Fb and Microsoft. CNET might make or break merchandise with essentially the most trusted critiques within the business. ZDNet created one of many first weblog networks, that includes dozens of essentially the most insightful writers and thinkers chronicling the tech business. When CBS acquired CNET in 2008, we introduced CBS Information into the digital age.
There have been many highlights throughout my tenure at CNET. The launch of the iPhone on Jan. 9, 2007, stands out as a type of end result of all of the know-how innovation over the past 50 years. But it surely was principally working with a gaggle of individuals deeply keen about know-how and getting it proper.
Dan Farber is at the moment SVP of Strategic Communication at Salesforce. Previous to Salesforce, he spent 35 years as a journalist, serving as editor-in-chief of ZDNet, CNET Information and CBSNews.com. He was additionally the editor-in-chief at Ziff-Davis’ flagship computing information publications, PC Week and MacWeek, a founding editor at MacWorld journal, and a member of the editorial employees of PC World and PC Journal.
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